Lambda Games · Gaming
A futuristic website to win investors and talent
We designed the new website for Lambda Games, an iGaming platform whose games generate significant revenue for its partners, bringing its new brand to global investors and future hires.
The challenge
Lambda had a new brand, but it wasn’t reaching the people who mattered most: global investors and top talent.
The company needed a website that showed its brand in a compelling, futuristic way, worked as a real hiring platform, and gave the team a simple way to share updates and news. The brief was three words long: futuristic, for investors, for talent.
Our role
We led design on the website, working daily with Lambda’s stakeholders and designers, a few months after its new branding was finished.
- Complete website redesign
- Motion design
- Desktop and mobile
Approach
Balance looks and function, so the brand lands and the site stays easy to use.
- 01
Name the problems
Naming them early shaped a strategy that met both business and user needs.
- 02
Test the structure
Different layouts, navigation structures and placements for branding and key information.
- 03
Find the look
Typography, colour and imagery explorations so the visuals express the company’s identity.
- 04
Iterate together
Feedback from users, stakeholders and developers caught problems early, saving time and budget.
The result
A site that’s more intuitive, more striking and better aligned with the business.
- Investors. The brand now reaches global investors in a compelling, futuristic way.
- Hiring. A working platform for attracting and hiring top talent.
- News. A regular way to share updates with the public.
Credits
- Client
- Lambda Games
- Scope
- Website redesign, motion design
